EXPERIENCE

2004 - present		DYSCERN LLC		Sterling, Virginia
		Chief Operating Officer and Co-Founder
		>	Implemented multi-channel eCommerce strategy to grow annual sales from $500k to $4MM in two years across eBay, Overstock.com, uBid and Dyscern's own eCommerce site
		>	Managed transition from a home-based operation to a 10,000 square foot warehouse and office facility.
		>	Grew remote customer service operation from no employees to four employees responding to 12,000 customer requests per month.
		>	Implemented design, customer service and marketing strategies which allowed Dyscern to maintain a 15% pricing premium within its verticals.
		>	Created and implemented sourcing strategy working with major electronics retailers in the United States and Europe to bring in post-sale goods for refurbishment and resale.
		>	Defined requirements and implemented systems to monitor and measure sales, average prices and pricing trends.
		>	Developed unique predictive model for identifying potential feedback risk customers, allowing Dyscern to maintain a 99.8% positive feedback rating on eBay.

1998 - 2004		AMERICA ONLINE		Dulles, Virginia
2002 - 2004		Executive Director, Personalization
		>	Conceptualize and develop a platform to intuitively personalize a member's experience based on their interests and profile.
		>	Managing one direct report.
2002		Director, Organizer Products
		>	Successfully conceptualized, planned, developed and launched AOL Alerts & Reminders in 126 days as part of the AOL 8.0 launch. Development time was significantly less than is normally required to deploy a new product.
		>	Grew product to two million new members in the first two months of deployment. Product grew to 5MM members within four months of deployment.
		>	Implemented business plan for deriving partner revenue from AOL Alerts & Reminders product.
		>	Developed plan for redeploying AOL Calendar on the AOL service. This plan will be implemented on the AOL service in 2003.
		>	Managed a team of eight.
2001-2002		Director, Channel Product Management
		>	Planned and started implementation of a system to handle dynamic content on the AOL service. System was deployed in late 2002.
		>	Deployed a new publishing system for the AOL Local properties to allow for complete editorial control of the look and feel of particular page templates.
		>	Developed and implemented new process for deploying products within the AOL channels.
		>	Managed a team of three.
2001		Director, Local Product Development
		>	Conceptualized, prototyped, developed and deployed the Town Pages product, which localized an entire product around an individual ZIP code.
		>	Reconceptualized, planned, developed and launched new Local Search application, which allowed for more advanced relevancy and targeting. Integrated Local Search into the AOL Search business model.
		>	Managed one direct report.
2000 - 2001		Director, Core Products
		>	Launched the next generation personalization product, My AOL, in an effort to increase member adoption rate. These efforts increased successful registrations from 35% to 65%.
		>	Planned and launched the Newsletter 1.0 product, which centralized newsletter distribution across AOL. The product successfully registered 500,000 new users in less than three months.
		>	Planned and launched the redesign of AOL.COM, which placed a greater emphasis on features and deployed, for the first time, a unified sign-on experience outside the AOL client.
		>	Managed a team of nine with three direct reports.
1999 - 2000		Acting Director, Community
		>	Managed operations of all community products, including Chat, Message Boards and Hometown.
		>	Supervised the planning and launch the Groups@AOL product. The product grew to 100,000 groups within the first four months of launch.
		>	Developed and deployed the Community Center concept, which centralized community applications by topic for easy access by the member.
		>	Reorganized entire community operations structure to facilitate strategic business planning and product deployment. Reorganization resulted in shortened time to market for products and increased ability to deploy products.
		>	Established benefits and other enhanced compensation for hourly community employees which increased team productivity, retention and morale.
		>	Managed a team of 33 salaried employees with seven direct reports.
1999		Senior Product Manager, AOL Search
		>	Conceptualized and built AOL's first homegrown web search product within six months from start to finish.
		>	Increased search revenue in one year from $15MM to $60MM by implementing a targeted search inventory system that was tightly integrated with AOL's ad sales organization.
		>	Conceptualized and deployed the Recommended Sites product, which provided targeted search results listings programmed by an editorial team. This product increased targeted clickthroughs from 3% to 19% upon deployment. Increased volume of searches by 25%.
		>	Managed a team of eight with four direct reports.
1998 - 1999		Product Manager, My News
		>	Created My News, an automated news and personalization product for use on the aol.com website.
		>	Led a bi-coastal matrixed team in Dulles, Virginia and San Mateo, California to establish requirements, set goals and deliver product from start to finish in six months.
		>	Developed categorization schema for classifying content into one of two thousand possible categories.
		>	Led product from its launch through its acquisition of two million members inside of six months.
		>	Put online, in under two hours, the first fully-indexed, fully searchable copy of the Starr Report on the Internet.
		>	Team won a companywide teamwork award for delivering project on time while working on opposite sides of the country.
		>	Managed two direct reports.

1999 - present		CANTY & ASSOCIATES, LLC		Great Falls, Virginia
		Partner
		>	Planned, scoped, developed and implemented the Weatherbase.com website. It is now the largest consumer database of historical weather on the Internet, with more than 16,000 cities covered in every country in the world.
		>	Developed and coded the entire site, including design, html, scripting, search engine and database architecture.
		>	Developed guerrilla marketing plan which led to press mentions in Time Magazine, The New York Times, The Washington Post and more than two dozen other major media outlets worldwide.
		>	Grew audience from zero to 45,000 unique users per month with 750,000 pageviews per month

1997		STUDENT.COM		Cambridge, Massachusetts
		Vice President, Editorial Development and Co-Managing Editor
		>	Managed the content and product development of an editorially-driven "dorm-room startup" through its professional relaunch.
		>	Conceptualized, scoped and developed comprehensive plans for the customization of massive databases and wire feeds into targeted sections. It seems to be missing a word.
		>	Coordinated and developed the site-wide customization of content based on school and personal preferences.
		>	Worked closely with the other co-managing editor to fit long-term planning and projects into day-to-day coverage and stories.
		>	Developed national network of freelancers and college newspaper outreach program to recruit writers.
		>	Worked closely with the technical staff to implement all new, dynamic publishing system for content and production.

1995 - 1997		WASHINGTONPOST.NEWSWEEK INTERACTIVE		Arlington, Virginia
1996 - 1997		Mad Scientist, washingtonpost.com
		>	Identified new editorial projects, technologies and applications for washingtonpost.com and coordinated their implementation.
		>	Examined and identified new ways of integrating existing information and new content sources on the site.
		>	Performed "utility infielding" for projects that involved organizing, formatting and uploading large quantities of content to the site.
		>	Created more than two dozen searchable databases of content on the site within a four week time period.
		>	Launched, in realtime, the first comprehensive background and profile package on the Heaven's Gate mass suicide within 12 hours of the story breaking, including the first online biography of Marshall Applewhite.
		>	Implemented "autolinking," where related material is automatically linked to stories within the context of the story itself.
		>	Conceptualized, developed and launched Weatherpost, the first weather forecasting site on washingtonpost.com.
		>	Developed and deployed washingtonpost.com's presence on the Pointcast network.
1996		Online Producer, washingtonpost.com
		>	Built and launched the first Business section of the online edition of The Washington Post within three months.
		>	Implemented large databases of reference material within the business section, working in tandem with internal resources and outside vendors.
1996		Online Producer, ElectionLine
		>	First editorial staff member of ElectionLine. Worked to develop the initial structure of the site and deploy key features.
		>	Served as the online correspondent for ElectionLine covering the Pat Buchanan Republican primary run.
		>	Implemented large databases of reference material within the business section, working in tandem with internal resources and outside vendors.
1995		Online Producer, Digital Ink
		>	Conceptualized, built and deployed the International section of The Washington Post's online presence on the AT&T Interchange service.
		>	Budgeted news and programmed various sections of the site. Reported on some local events for the online site.
		>	Recruited and hired a team of six local correspondents to gather information and report on local news in the Washington Area.
		>	Deployed World Reference, the first comprehensive international reference section in the online world. A later generation of the effort is still available on washingtonpost.com.

1993 - 1994		THE PHILADELPHIA INQUIRER		Philadelphia, Pennsylvania
		County Government Reporter
		Municipal Reporter

1990 - 1993		THE STATE NEWS		East Lansing, Michigan
		Editor in Chief
		Assistant Managing Editor
		City Editor
		Copy Editor
		Capitol Reporter
		Police/Courts Reporter
		Intern

	OTHER JOURNALISM EXPERIENCE
	Internships	Newsday, The Binghamton Press and Sun-Bulletin
	Freelance	Newsweek, The New York Times, The Washington Post, The Detroit News, The Detroit Free Press, Wired Magazine

APPOINTMENTS

2004	VIRGINIA GENERAL ASSEMBLY	Richmond, Virginia
	HJR 176 - Joint Subcommittee to Study the Impact of Collecting Remote Sales Taxes on the Economy of the Commonwealth.

PATENTS

2004	U.S. PATENT #20040177057	Arlington, Virginia
	Method and apparatus providing omnibus view of online and offline content of various file types and sources

EDUCATION

1989 - 1993	MICHIGAN STATE UNIVERSITY	East Lansing, Michigan
	Bachelor of the Arts
	Major: Journalism
	Minor: Russian Language/Studies

SKILLS

	Computer:	Expert on most business software, including MS Office (Word, PowerPoint, Excel, Access, Outlook), Microsoft Project, Visio, Photoshop, Quark, Illustrator, PageMaker, Freehand, Macromedia Flash, Coldfusion, FrontPage, Director. Expert in both Windows and Macintosh environments, proficient in Linux and Unix. Expert knowledge of HTML and PHP (by hand, unaided by HTML editors and other programs), proficient in Javascript, ASP, DHTML, Perl, MySQL. Can pick up the basics of other computer scripting languages and systems easily. Extensive web design and UI experience.
	Languages:	Working knowledge of Spanish and Russian
	Spare Time:	Learning to fly, creating websites, volunteering for the State News Alumni Association

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